Privacy Policy & Disclaimer

Last updated: October 12, 2026

1. Introduction

The New Good Lifestyle Medical Centre ("the Centre," "we," "us," or "our"), located at 5-6 Dacosta Drive, Ocho Rios, Saint Ann, Jamaica, is committed to protecting the privacy and confidentiality of our patients and website visitors. This Privacy Policy explains what information we process through newgoodlifestyle.com, why we process it, the service providers involved, and the rights available to you under Jamaica’s Data Protection Act, 2020 ("the DPA").

This policy applies to information collected through our website. It does not replace the confidentiality obligations that apply to your medical records, which are governed separately by professional and clinical standards and handled directly by our medical staff.

2. Medical Disclaimer

The content on this website, including pages describing our services, is provided for general informational purposes only and does not constitute medical advice, diagnosis, or treatment. It is not a substitute for an in-person consultation with Dr. Ian K. Clarke or another qualified healthcare provider.

Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay seeking it because of something you have read on this website.

If you are experiencing a medical emergency, call the relevant emergency services immediately or go to the nearest emergency room. Do not rely on this website, the appointment request form, or WhatsApp to seek urgent or emergency care; the Centre cannot guarantee an immediate response outside of business hours.

3. Information We Collect

We collect information in the following ways:

• Appointment request form: first name, last name, phone number, email address (optional), the service you are requesting, your preferred contact method, and any additional message you choose to include.
• Direct contact: information you provide when you call, WhatsApp, or email us directly, such as your name, contact details, and reason for contacting us.
• Security and technical data: internet protocol (IP) address, browser or device characteristics, request details, and anti-bot verification results processed by our hosting and security providers when you visit the site or submit the form.

Please do not submit sensitive medical information through the website contact form. The form is intended only for booking requests and general enquiries. Detailed medical history, diagnoses, test results, and other clinical information should only be shared directly with our clinical staff in person, by phone, or through secure channels used by the Centre.

4. How We Use Your Information

We use the information you provide to:

• Respond to appointment requests and confirm bookings;
• Contact you about your enquiry by phone, WhatsApp, or email, according to your stated preference;
• Maintain necessary administrative records of enquiries and appointment requests;
• Protect the form and website against spam, abuse, and security threats; and
• Comply with legal and regulatory obligations in Jamaica.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. Third-Party Services

Our website uses the following service providers and external services:

• Google Firebase and Google Cloud host the website and run the secure contact-form function. Incoming requests may include IP addresses and other technical request data. The function receives the form submission, verifies its anti-bot token, and passes the appointment request to our email delivery provider. See Firebase privacy and security information.
• Cloudflare Turnstile protects the appointment form from automated abuse. It processes browser, device, network, and challenge-result signals needed to distinguish people from bots. Cloudflare states that Turnstile does not access or transmit the form entries themselves. See the Turnstile documentation.
• Resend delivers appointment requests to our designated email inbox. The submitted name, contact details, requested service, contact preference, and message are included in that email. See Resend’s Privacy Policy.
• Google Analytics 4 measures website traffic and on-site actions, but only if you allow analytics. See Google’s privacy information for businesses and Section 9 below.
• Google Maps can be shown on our Contact page to display our location. The map is not loaded until you select “Show Google Map,” so no information is sent to Google before then. Once loaded, Google may collect data in accordance with its own privacy policy.
• WhatsApp (Meta) processes information when you choose to open WhatsApp or communicate with us there, subject to WhatsApp’s own privacy policy and terms.

These providers may process data outside Jamaica, including in the United States or on global infrastructure. We use them to operate the website, protect the form, and deliver requests. Their processing is also governed by their respective terms and privacy notices.

6. How We Protect Your Information

We take reasonable administrative and technical measures to protect the personal information submitted through our website against loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

Appointment requests may remain in the Centre’s email and administrative records for as long as reasonably necessary to respond, arrange care, resolve follow-up questions, and meet applicable legal, regulatory, or professional obligations. Our service providers may retain technical logs and delivery records under their own retention schedules. For example, Firebase states that Hosting retains incoming-request IP data for a few months and that Cloud Functions retains IP addresses temporarily to provide the service.

Clinical and medical records are handled separately from website appointment requests and retained under the Centre’s clinical recordkeeping practices.

8. Your Rights Under the Data Protection Act, 2020

Subject to the conditions and exceptions in Jamaica’s Data Protection Act, 2020, you may have the right to:

• Be informed about how your personal data is collected and used;
• Request access to personal data we hold about you;
• Request correction of inaccurate or incomplete data;
• Request deletion of personal data or prevention of processing where the law permits;
• Receive information about, and request review of, certain automated decisions; and
• Lodge a complaint with Jamaica’s Office of the Information Commissioner (OIC) if you believe your data protection rights have been infringed.

Turnstile makes an automated security assessment about whether a form interaction appears legitimate. It is used only to prevent spam and abuse; it does not make decisions about your eligibility for medical care. If verification fails, you can try again or contact the Centre by phone, WhatsApp, or email.

To exercise any of these rights, please contact us using the details in Section 11 below.

9. Cookies and Website Analytics

With your permission, we use Google Analytics 4 to understand how visitors find and move around this website. We use it only to measure and improve the website. We do not use advertising cookies, and Google’s advertising and personalisation features are switched off on our property.

Nothing is loaded until you choose. No analytics cookies are set and no information is sent to Google until you select “Allow” on the notice shown on your first visit. If you select “Decline,” the service is not loaded at all. You can change your decision at any time using the Analytics Preferences link in the footer of any page. If your browser sends a Global Privacy Control signal, we treat that as a decision to decline and do not ask.

What it deliberately does not receive. We remove the query string from every web address reported to Google, so if you arrive at the appointment form from a particular service on our Services page, that service is not attached to your browsing trail. The contents of the appointment form — your name, phone number, email address, and message — are never sent to Google.

What is recorded about services. If you consent to analytics, we record two things involving the service you are interested in: when you click a “Book this service” link on our Services page, and when an appointment request is completed, together with the service selected from the list. The first is recorded whether or not you go on to submit a request. We record this so the Centre can understand which services people are looking for. We do not record any of the personal or written details you enter. If you would prefer that no record of the service is made, decline analytics or use the Analytics Preferences link; the appointment form works exactly the same either way.

The website’s fonts are served from our own website, so no font requests are made to third parties. Google Maps is only loaded on the Contact page if you choose “Show Google Map,” and the “Get Directions” link opens Google Maps only when you tap it. Cloudflare Turnstile, which protects the appointment form from spam, loads on the Contact page and may receive technical request information and use cookies or similar technologies under Cloudflare’s own policies.

10. Children's Privacy

Our website is intended for people arranging healthcare for themselves or others. Appointment requests for minors should be submitted by a parent or guardian. Please do not include a child’s detailed medical information in the website form.

11. Contact Us

If you have questions about this Privacy Policy, or wish to exercise your data protection rights, please contact us:

• Address: 5-6 Dacosta Drive, Ocho Rios, Saint Ann, Jamaica
• Phone: 876-974-3538 / 876-974-5055
• Email: newgoodlifestylemedicalcentre@gmail.com

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will indicate when the policy was last revised. We encourage you to review this page periodically.